Editorial Reviews. Review. “If you haven’t read the book, I would highly recommend you buy a : Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies eBook: Charlene Li, Josh. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring. In ‘Groundswell’, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to with the groundswell through marketing and PR campaigns, and energizing.

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Just a moment while we sign you in to your Goodreads account. By using this site, you agree to the Terms of Use groundswel Privacy Policy. It has many bare bone basic concepts about social media sites and feels like a “how to” guide for corporate head-honchos.

Not my favorite audible voice actor either – but on 1.

Groundswell (book) – Wikipedia

Practical insights into how and why people participate in social technologies and how traditional companies can leverage this undeniable phenomenon. Kindle Edition Verified Grounxswell. This book I have to say, however, feels very watered down for casual readers.

See all reviews. TV and radio ads no longer dominate our lives. The POST method is a four-step planning process used to build a groundswell strategy. Jul 02, Jignesh Shah rated it liked it Shelves: I love the lively Goodreads environment full of buzz and opinions. Oct 11, E rated it it was amazing. Where anyone can say a thing and take it back six times in an hour, no one is any the wiser.

groundswelo Goodreads helps you keep track of books you want to read. Jun 20, Dane Cobain rated it really liked it. The final section includes tactical examples detailing how to implement social media initiatives and gain buy-in throughout an organization.

Develop an editorial process. Some companies distinguish their product through the use of social technologies.


Jun 13, Gene Babon rated it really liked it Shelves: Li and Bernoff provide a framework for describing these fundamental changes, which they call “the groundswell,” and they do so chiefly within the context of marketing rather than sociology or politics.

Dawn of the New Everything: Aug 16, Linda rated it liked it Recommended to Linda by: Although the book is most ideal for companies wanting to reach out to their stakeholders, it is also a valuable and relevant read for just about anyone wanting to understand the groundswell and explore the myriad of opportunities that come up there.


It goes without saying that it is fundamental you go where charlee customers are, meaning it’s important to participate in social media, since that is where people are but also because there is an expectation to be there.

That chadlene, if you plan to reach your consumers, you’d better figure out how charlenne operate in the new media world of Facebook, blogs, wikis, etc. These are all elements of a social phenomenon – the groundswell – that has created a permanent shift in the way the world works. It was published in by Harvard Business Press. They promote deep relationships, allow fast organization, improve the creation and synthesis of knowledge, and permit better filtering of information Like rgoundswell analysts do, Groubdswell and Bernoff capably synthesize these and other lessons into handy bullet-point lists that businesses should laminate and pass out to every department head.

Social networks, blogs, wikis, tags, online reviews, support forums and widgets are all part of the latest online revolution, a “groundswell” that is transforming not only the internet but the way the world works. Retrieved from ” https: Winning in a world transformed by social technologies is an excellent read for anyone wanting to dive into the world of social media, and I can see using it as a handbook for understanding and developing social media strategies.

The book is very basic – so basic it doesn’t feel like I took anything from the text that I didn’t already know. They are aware of the issue of information in physical books becoming outdated.

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It makes ggroundswell feel like I’m part of a fun, witty, and urbane online community of nerds who, despite their affinity for the scathing, are fiercely loyal to one another and care deeply about each other see Charleen, Alabama.

First, they manage to present their findings, research, data, case studies, and advice in a manner that is easy to understand and accessible to everyone from the average person to a C-Suite exec. Get fast, free shipping with Amazon Prime.

If you’re interested in marketing, the internet, social media or troundswell the way that our society interacts with each other, this book’s for you. However, they give you a way to look at a new tool and evaluate its potential to become more than a fad, which is very useful. Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers.

I thought the authors wrote convincingly about blogging — how companies should approach the idea, how cnarlene maintain a good blog, and how to interact with consumers on blogs.

Groundswell – Charlene Li

It’s an unstoppable groundswell that affects every industry — yet it’s still utterly foreign to most companies running things now. There’s still a lot to know about the groundswell and what it means to you, but there is something to be said for just jumping in. Top Reviews Most gorundswell Top Reviews. To see what your friends thought of grouhdswell book, please sign up. Today’s consumers are empowered to tell your brand’s story whether you like it or not, through blogs and social media sites.

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