ETOP. Uploaded by. Haytham Janoub Hamouda. etop-sap – Copy about maruti suzuki etop. Uploaded by. Mohamed Aadhil. Etop Analysis. Uploaded by. Here is a SWOT analysis of maruti suzuki, its strengths, weaknesses, opportunities and threats. Maruti Suzuki is the market leader in. Find the latest and comprehensive SWOT & PESTLE Analysis of Maruti Suzuki, the largest car manufacturer in India.

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Efforts should be taken to make assessments more objective wherever possible. Maruti Gypsy King 7. Utmost care naruti been taken in the analysis of the brands. Focus on issues, which have been selected, should not be missed since there is a likelihood of arriving at incorrect priorities.

Though the market environment would still be favorable, much would depend on the extent to which the company is able to ensure the supply of raw materials and components, and have access to the latest technology and have the facilities to use it.

Customer preference for motorbike, which are fashionable, easy to ride and durable. Concepts Contests Marketing Mix.

rtop Maruti Swift Dzire Edit the Brand or Add a New One: Below are the 12 main Analyeis Suzuki competitors: The Environmental factors are quite complex and it may be difficult for strategy managers to classify them into neat categories to interpret them as opportunities and threats. Having different revenue streams like Maruti finance, Maruti Insurance and Maruti driving schools. But contrast the implications of this ETOP for a new manufacturer who is planning to enter this industry.

Strong brand value and strong presence in the second hand car market 6. Fast growing automobile market and increased purchasing power.

Environmental Threat and Opportunity Profile (ЕТОР)

The company-can capitalize on the burgeoning demand by taking advantage of the various government policies and concessions.


Marutj, Techniques and other Details. Browse marketing analysis of more brands and companies similar to Maruti Suzuki.

The preparation of ETOP involves dividing the environment into different sectors and then analyzing the impact of each sector on the organization. Mostly ancillaries and associated companies supply parts and components, REP licenses for imported raw materials available. A comprehensive ETOP requires subdividing each environmental sector into sub factors and then the impact of each sub factor on the organization is described in the form of a statement.

Approaches and Techniques Used for Environmental Scanning. The field force analysis goes hand in glove with ETOP, as here also the contribution with regard to opportunities and threats posed by the environment is also a necessary part of study. A summary ETOP may only show the major factors for the sake of simplicity. Growing affluence among urban consumers; Exports potential high.

Industry growth rate is 10 to 12 percent per year, For motorbike analyssis rate is 40 percent, largely Unsaturated demand. The optimum level of flexibility should be maintained. This is achieved by brainstorming.

It can also take advantage of the high exports potential that already exists.

Environmental Threat and Opportunity Profile (ЕТОР)

Over 12, people are employed with Maruti 3. The company has been recognized by several awards in the automobile segment in India. Indian urban and semi-urban middle class and upper middle class. Ever increasing fuel prices 3. Toyota Motor Corporation 3.

This example relates to a hypothetical company but the illustration is realistic based n the current Indian business environment. The preparation of an ETOP provides a clear picture for organization to formulate strategies to take advantage of the opportunities and counter the threats in its environment. Maruti can target tapping emerging markets across the world and building a global brand 3.

Overunits sold in India annually including 50, exports 8. The relevance, marruti, manageability, variability and low cost of data are some of the important factors, Which must be kept in focus.


As shown in the table teop manufacturing is an attractive proposition due to the many opportunities operating in the environment. Maruti Grand Vitara 6. The companies are not associated with MBASkool in any way. Technological up gradation of industry in progress. Import of machinery under OGL list possible. Ford Motor Company Data should be collected from good sources otherwise the entire process of environmental scanning may go waste.

There are number of uncertainties exist in a business situation and so a company can be greatly benefited buy devising proactive and flexible strategies in their plans, structures, strategy etc. Although the technique of dividing various environmental factors into specific sectors and evaluating them as opportunities and threats is suggested by some authors, it must be carefully noted that each sector is not exclusive of the other.

Similar Brands in the same Sector:. Maruti has car models in every segment with a wide price range to choose from, apart from being the most reliable name anqlysis Indian automobile market.

Maruti Suzuki SWOT Analysis, Competitors & USP

Top Companies Lists Since the company is an established manufacturer of motorbike, it has a favorable supplier as well as technological environment. A matrix of comparison is drawn where one item or factor is compared with other items after which the scores arrived at are added and ranked for each factor and total weight age score calculated for prioritizing each of the factors.

Some of the impotent issues may be those related to market share, competitive pricing, customer preferences, technological changes, economic policies, competitive trends, etc. Good advertising, product portfolio, self-competing brands 4.

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