ITC was consolidated on August 24, under the name Imperial Tobacco Company of India Limited. The name of the Company was. ITM Executive MBA, Batch 13B, Term 1, Subject: Concepts of MarketingBCG Matrix of ITC Ltd. V Main Sources: ITC Portal (www. BCG Matrix of ITC. and became a Division of the Company. Chennai). The Company now stands rechristened ‘ITC Limited’. Hotels. Education and.

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As a result, companies are interested to invest in developing these units further to gain a larger market share and attain a stronger position in the market. ITC InfoTech is a specific worldwide full administration innovation arrangements supplier, drove by Business and Technology Consulting. BCG Matrix also known as the growth-share matrix is used by organizations matrkx classify their business units or products into 4 different categories: To make this website work, we log user data and share it with processors.

It includes rating items as indicated by their relative piece of the pie and market development rate, and plotting them on these tomahawks on a dissipate chart. Products or Business Units which hold a high market share and are also considered to grow in the future are positioned as Stars.

Packaging board — No.

Question marks are additionally infrequently alluded to as the issue youngster. Strategic forays into emerging high growth markets. Dogs are those products that were perceived to have the potential to grow but however failed to create magic due to the slow market growth. Feedback Privacy Policy Feedback.

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BCG Matrix of ITC

They have a high relative piece of the overall industry, in a quickly developing commercial center. General macro environment 2. Your email address will not be published. Commonly they igc as yet extending their product offering, venturing into new geographic markets, developing the general market and pulling in first-time shoppers while guarding their piece of the overall industry against forceful contenders.


Stars are the cash cows without bounds. Products or business units of the company that are still in the nascent stage of their product lifecycle and can either become a revenue generator by taking the position of a Star or can become a loss-making machine for the company in the future.

Learn the BCG Matrix of Samsung and understand different business units which fall under different quadrants. Growth rate of an industry and the market share of a respective business relative to the largest competitor present in the industry are taken as the basis for the classifications, for that reason, BCG Matrix is also called as Growth-Share Matrix.

Due to this market circumstance, it is important to put noteworthy entireties of cash into stars. Contribution to the triple bottom line- Economic, Environment and social capital. Share buttons are a little bit lower. Learning points and conclusions.

BCG Matrix of ITC | BCG Matrix analysis of ITC

E-Choupal is a transformational strategy. Since the product is not expected to bring in any significant capital, future investment is seen as a wastage of company resources, which could be invested in a Question mark or Star category instead.

There are products that formulate a part of the industry that is still in the phase of development, yet the organization has not been able to create a significant position in that industry.

Dogs are generally low piece of the overall industry players in stable develop markets. Published by Maleah Hughley Modified over 3 years ago. The small market share obtained by the organization makes the future outlook for the product uncertain, therefore investing in such domains is seen as a high-risk decision. Learn the BCG Matrix of Nestle and understand different business units which fall under different quadrants.


The organization has built up workplaces crosswise over 18 nations, with 10 worldwide improvement focuses and customer engagements in 35 nations. Auth with social network: Cash cows are ordered by having substantial relative pieces of the pie being number maybe a couple in the commercial center in a low development advertise, generally where huge changes in pieces of the overall industry are improbable.

Leave a Reply Cancel reply Your email address will not be published. If you wish to download it, please recommend it to your friends in any social system. We think you have liked this presentation. Retrieved Octobarfrom www. They are probably going to produce a little measure of gainfulness and some may much mxtrix significant benefits.

The stars of ITC are paper mstrix and packaging, Agri business and hotels. To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value. So these question marks can turn into cash cows. To use this website, you must agree to our Privacy Policyincluding cookie policy.

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